Influencer content is more authentic, with real people behind it. It’s also highly relevant and transparent in nature compared to traditional branded advertisements or promotions. Influencers have built their audience over time, which means they already know what your customers want – meaning you can get straight down to business without any additional research needed beforehand. Finally, influencers are an excellent way of building trust among new prospects by promoting thought leadership posts that highlight industry expertise while at the same time selling product highlights only when appropriate.
What should be considered before working with an influencer?
There are a number of things that need to be taken into consideration before choosing who will promote your brand.
Firstly, you need to identify which influencers are best suited for your target audience and product/service offering. You can do this by using a Kred score or other similar tools that help determine the size of an influencer’s following across various social media platforms as well as their engagement levels with content – e.g., how many likes, comments, shares they get relative to total followers.
Secondly, it is important to ensure any potential partner has genuine influence over your target audience rather than being able to boost metrics via bots or fake accounts (this should be pretty easy given most reputable agencies will have high standards when vetting partners). There are also some basic guidelines around disclosure, so make sure you establish transparent ground rules before work begins.
Finally, you need to consider what your budget is and how that will impact the type of influencer you are able to work with – it’s no good having a big marketing war chest if you can only afford micro-influencers, for example.